Fragrance for the mindful

We research and develop fragrances for mindful individuals, creating products that serve as timestamps for the future and gateways to the past.

We embrace a holistic approach to fragrance making, rooted in the belief that fragrance and our mental well-being are intertwined. Fragrance lets us elevate moments, shape moods, and authentically express ourselves. It's purposeful artistry.

They also serve as vessels for our memories. A fragrance can capture the settings, people, and energy of a time and space. A type of archival process that lets one reminisce and reflect — elements that we believe guide us towards cultivating gratitude and leading harmonious lives.

The story

We started experimenting with fragrance in 2018 after we came across the art of fragrance making through a series of life changing events. We are brothers and self taught perfumers, bending our first batches by hand in a small Santa Monica studio apartment. A year later with hundreds of trials under our belt, we shared our creations with friends and our community of creatives, artists, surfers, and athletes in Southern California. The following year we became the recipients of the Men’s Cologne of the year category by Beauty Innovation Awards, quickly appearing in GQ, ValetMag, and Uncrate shortly after. 

Since the beginning, we haven’t paid influencers to promote our product, or given away products for free. We do our best to practice transparency and parity and believe everybody should pay the same - regardless of clout. Our mission is to build a meaningful and mindful fragrance company, preferring to build slowly and intimately with the people who resonate with our brand before paying for endorsements from the those that don’t. Tomorrow shall be the same.

Origins

‘PHEROE’ [feh-row] originates from “Pharaohs” and “Pheromones”. In our discovery process we learned early on that rulers of ancient Egypt regarded the art of fragrance making as a highly sophisticated science, quickly becoming part of everyday life for its “sacred virtues”: Seductive powers and the ability to purify the body and mind. We loved the idea of purification and decided to build our brand around it.

Founded in 2018 by brothers Zico & Kyle, PHEROE's origins are woven from their multicultural upbringing. Raised by parents of mixed heritage, the brothers' formative years were marked by growing up internationally in Nigeria, Scotland, and Hong Kong before completing their education in the US. Frequent and extensive travel visiting family across South East Asia and Europe, added to the rich tapestry of experiences forming a deep appreciation for the various people and cultures that shape our world. Their memories and affinity for diversity lie at the heart of PHEROE and their global perspective.