Cologne is changing.

Traditional cologne wasn't made to be worn everyday, so we made one that is.

The future of men's grooming begins here.

Subtle Scents

Natural Oils

Travel Friendly

No Artificial Colors

Hand-Batched

Aqua

SPORT MEETS LUXURY

Forest

CASUALLY SOPHISTICATED

Sand

LUSH & VIBRANT

Less is more.

Developed by two brothers and inspired by an unused collection of cologne, Pheroe was born out of the desire for a more casual alternative. The difference? Subtlety. Pheroe refrains from overwhelming your senses - it's subtle - so you can wear it regularly to keep fresh letting only those closest to you in on your secret.

Enhanced with natural oils

Pheroe puts great ingredients in the palm of yours hands by blending together real, natural oils sourced from around the world. The result? Vitamins and nutrients your skin can count on.

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Stay in the loop

TIM SAID IT BEST -

I don't want to be the guy who wears cologne everyday. I just want to be the guy who smells good all the time.

Cologne is changing.

Meet the first cologne designed for casual and daily wear

Traditional cologne wasn't made to be worn everyday, so we made one that is.

Subtle Scents

Vegan Friendly

Natural Oils

No Artificial Colors

Hand-Blended

Explore The Collection

Add Pheroe to your grooming routine for just $26

AQUA

FOREST

SAND

don't be the guy who wears cologne everyday.

Created by a pair of brothers and inspired by an unused collection of cologne, Pheroe was born out of the desire for a more casual alternative. The difference? Subtlety. Pheroe is lighter than traditional cologne - so you can wear it regularly to keep fresh letting only those closest to you in on your secret.

MADE TO MOVE

The everyday carry

We started with size in mind, engineering our bottle to seamlessly fit inside your pocket, gym or dopper bag. Keep it close by for an instant freshness boost.

SCIENCE MEETS MENS GROOMING

Real oils, real nutrients

Pheroe is hand-batched with native oils sourced from countries around the world. The result? Real nutrients that leave your skin with nothing less than a well-deserved bath of the good stuff.

LESS IS MORE

The art of subtlety

Everything we do starts with our core belief: Less is more. That’s why we prize our subtle cologne, and you will too. Fighting for attention in a crowd isn’t who we are. We live in the details, blind to the untrained eye.

GET 15% OFF AND JOIN THE FAMILY

Stay in the loop

TIM SAID IT BEST -

I don't want to be the guy who wears cologne everyday. I just want to be the guy who smells good all the time.